Chinese Beer Market Essay Example for Free

Chinese Beer Market Essay China’s beer industry has enjoyed impressive growth over the past three decades—ranking first in the world in terms of output in 2010. But despite its achievements, the industry now faces serious challenges, including slowing growth rates and slim profit margins. To break the bottleneck, the industry must look to new growth sources. Promising strategies could include introducing high-end products in China’s urban markets and launching low-cost but still high-quality products in rural areas. To make these strategies work, Chinese beer companies will need to strengthen their operations on three fronts: brand positioning, distribution and cost control. 2 | Accenture Institute for High Performance | Copyright  © 2012 Accenture. All rights reserved. China’s Beer Industry: Breaking the Growth Bottleneck Despite its achievements, the industry has encountered several obstacles. For one thing, spectacular growth rates from earlier decades have recently lost steam. From 26 percent during 1980-1990, production CAGR shrank to 12 percent in 19902000 and 7 percent during 2000-2009. And while per-capita consumption has increased in China, it pales in comparison to numerous other countries—suggesting considerable room for growth. The industry also has meager profit margins, in part because low-end products account for 85 percent of the domestic market. Fluctuations in prices for critical raw materials such as barley and hops; soaring promotion costs aimed at launching higher-end offerings; and relentless price wars have whittled margins to 6. 4 percent—3. 9 percentage points lower than the industry average. Figure 1: Beer production in China, 1980-2011 (million tons) Industry production has enjoyed an average compound annual growth rate (CAGR) of nearly 15%. CAGR 14. 7% 4899 69 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989. 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Since 1980, the Chinese beer industry has seen steady escalations in production as well as consumption. (See Figures 1 and 2. ) The top four players—Tsingtao Brewery, China Resources Breweries, Yanjing Beer and Anheuser-Busch InBev— accounted for 58 percent of the nation’s beer sales in 2011. Still, there is no â€Å"national† beer brand; indeed, the industry has decidedly different characteristics across China. The big beer makers are concentrated in China’s eastern, central and northeast regions. In these saturated markets, companies compete to serve urban consumers through well-established sales channels including supermarkets, restaurants and clubs. In China’s rural regions, characterized by relatively few sales outlets and high transportation costs, beer drinkers can find a slim variety of offerings mostly at small stores. Source: China Industrial Economic Statistical Yearbook, data of 2010 from China National Sugar and Alcoholic Commodities Fair, EPS. Figure 2: Beer consumption in China, 2003-2011 (liters) Per-capita beer consumption surged from 19. 6 liters in 2003 to 36. 36 liters in 2011. 36. 36.

Alienation and Isolation in William Falukners A Rose For Emily :: essays research papers

Alienation and Isolation in William Faulkner’s â€Å"A Rose for Emily†   Ã‚  Ã‚  Ã‚  Ã‚  William Faulkner’s short story â€Å"A Rose for Emily† displays themes of alienation and isolation. Emily Grierson’s own father is found to be the root of many of her problems. Faulkner writes Emily’s character as one who is isolated from the people of her town. Her isolation from society and alienation from love is what ultimately drives her to madness.   Ã‚  Ã‚  Ã‚  Ã‚  Emily’s isolation is evident because after the men that cared about her deserted her, either by death or simply leaving her, she hid from society and didn’t allow anyone to get close to her. Miss Emily is afraid to confront reality. She seems to live in a sort of fantasy world where death has no meaning. Emily refuses to accept or recognize the death of her father, and the fact that the world around her is changing.   Ã‚  Ã‚  Ã‚  Ã‚  Emily attempts to recapture her past by escaping from the present. She wants to leave the present and go back to a happier past. Miss Emily wants to find the love she once knew. â€Å"After her father’s death she went out very little; after her sweetheart went away, people hardly saw her at all† (243). Emily alienates herself from everyone when the two people she has loved most in her life go away. She becomes afraid to grow close to anyone in fear of losing them again.   Ã‚  Ã‚  Ã‚  Ã‚  Miss Emily’s isolation is able to benefit her as well. She has the entire town believing she is a frail and weak woman, but she is very strong indeed. Everyone is convinced that she could not even hurt a fly, but instead she is capable a horrible crime, murder. Miss Emily’s actions range from eccentric to absurd. After the death of her father, and the estrangement from the Yankee, Homer Barron, she becomes reclusive and introverted. The reader can find that Miss Emily did what was necessary to keep her secret from the town. â€Å"Already we knew that there was one room in that region above stairs which no one had seen in forty years† (247).

My Dog Skip

English 101 09/17/2012 Gonzalo Garcia My dog skip When my english professor said to me that we was going to see â€Å"My dog Skip†, sincerely, I thought the film would be very boring. â€Å"the typical family film† I said. The only fact that glad me was that we went going to miss class. The praises that the professor said about the movie was useless, I thought that the movie would be boring. So, I started to see the movie. Soon I realized that the movie is not the comedy film, it is different.Little by little it begins to engage you until you cannot stop seeing the film. This movie does not look for too funny with a simple story line, easily jokes, and characters without evolution. My dog skip go far away showing a very good story line, an excellent soundtrack, and a excellent characters The story is set in 1942, town of Yazoo City, Mississippi during World War II. The story explores a family of three, Jack, Ellen, and Willie Morris. Willie is a shy boy. Ellen decides to go against father's orders and purchase Willie a faithful companion of his own for his birthday: a puppy.Although Jack firmly opposes this gift, his wife convinces him Willie is old enough to take care of a dog. Willie names his new friend Skip. The dog will become very well-known and popular among locals, and assist children to have higher self-confidence causing Willie make their first friends. The story line although it may seem simple in its approach is very deep and emotive. The story is about things like the value of friendship. For example, can be seen as the beginning of a child movie Willie is sad, lonely and left mauling by his classmates.But this situation is changing when he gives his dog skip and start having friends becoming someone much happier and self-confident. Another subject on which the film is about is the difficulty of integration that can have a young child due to continuing taunts that he receives from their peers. Causing great uncertainty in himself tha t prevents that he tries to relate to other children. At the beginning of the movie can be seen as Willie always is alone and with his head down due to its insecurity. This not only causes sadness in himself, also in their parents who feel the sadness of your child as much as the.Also another issue that the movie is about is that of a young man who gets involved in the war. In the film can be seen as both man that going to war and their loved ones and friends suffer by the uncertainty of whether he will return. This can be seen especially in the scene in which the bus returning from the army but they do not see the guy that they are expecting what causes them great sorrow. The best part of the movie is the final. When Willie is already elder and tells us the story of skip, is as Skip was our dog. It is very emotive. Is very difficult do not get excited with it.It is one of the best finals that I have never seen. Overall â€Å"My Dog Skip† has an excellent soundtrack. Always p erfectly accompanies the action. Generally is very quiet and leisurely helping to get involved more and more in the story line. This soundtrack gives as result some moments very emotional. For example when some men hit skip with a shovel and let him unconscious. Is likely to cry with this part. Other moment that stands out is when his mother gives Skip to Willie for first time and his father takes it away. In this part you feel sadness after they had seen the face of joy Willie and his later disappointment.Also must be emphasized the end of the movie already discussed above. In all these moments the soundtrack accompany action perfectly making us feel part of the movie. Finally, also must be emphasized that he characters also are very good. In general all characters are good, but in my opinion there are three characters that highlight over the rest: Jack is the heartbroken father who lost his leg in war years ago. Ellen is the simple minded housewife doing more manual labors than wo men usually complete. Willie, the protagonist with skip, is their lonely son-maybe ten years of age.He has no local friends, is poor at sports and teased at school. His best acquaintance is in his mid-twenties, a mechanic named Dink (Luke Wilson), who is called for battle not too long into the picture, leaving Willie all alone. Willie is the best character. He achieves get excited with his starring. For example, when he sees how one man hit Skip with one shovel. This scene is so hard that is almost impossible do not cry. Willie transmits his feelings very good, when he issad we are sad and when he is happy we are happy. This is the magic of this film. Moreover, we cannot forget Skip. He is only a dog, but I do not how I love him.May be, because I also had a dog, when I was younger and I fell identified with Willie and Skip. In conclusion, My dog Skyp is a very good film. Although at the beginning it seem a typical comedy film soon it engages you thanks to beautiful story, the good c haracters, and the emotive soundtrack. Every thing in the movie works good, there are not something that lower the lever. May be the only negative thing is that history is predictable. You know that something bad will happen to skip and that the finale will be sad. But the movie will remain in your memory during a lot of time, specially his fantastic finale.

Guidelines for writing an A-grade paper

Here are some suggestions that can improve your writing and make it an outstanding and remarkable paper that will be approved by your Professor. First of all, before even getting to work you should think about 2 things, what does the professor want me to write, and the purpose of writing. Your being close to the A grade of your paper depends crucially on the way you describe your objectives. Every Professor has his/her own issues, so it is very important for you to notice them and make summaries, in order to fulfill all the requirements 100%. Try to concentrate on the purpose of the paper and let the purpose be the leading string in your paper, in order for you or the reader not to get confused of what is your point. Every paper must have at least 1 main point and 3-4 supportive points. This is done for your paper to be logically completed and finished. Try to open all problems concerning your topic, and do not skip any. The best paper is the paper, which is done FOR the audience. Always remember what kind of people will be reading your paper and what particular features do they have, and write your paper according to those features. Do not be lazy or shy to express your point of view. Every thought deserves to be heard and considered, even if it strongly contradicts to the opinions of surrounding people. You always have to remember that this is your point of view, and you can be made to change your mind, but your opinions cannot be just crossed out at all. Always make sure that what you have written is the same as what you thought. After finishing writing the paper try to relax for about 15 minutes and then reread it in whole one more time. Or just give it to someone else for proofreading and attentively consider hisher opinion. Please try to keep your ideas clear and focused. Make it understandable for everyone, and use terminology only where it is needed. Try to make your work sophisticated but try not to sound too smart, no one likes too smart papers because the implication of your paper will be I am smarter then you, and that can not be praised. You have to finish the paper writing process only when you are completely, 100% satisfied with your work. If you wont be satisfied with your writing, no one will be pleased with the reading. Good luck!