The term digital technology” refers to the technology that is electronic or computer based The WritePass Journal

The term digital technology† refers to the technology that is electronic or computer based The term digital technology† refers to the technology that is electronic or computer based Introduction Digital marketing and communicationParadigm on Customer Loyalty and branding communications in the field of digital marketing communications E-Marketing Mix.E-product strategiesE-price strategiesE-place strategiesE-promotion strategiesConsumer online buying behavior. Online marketer’s persuasion tools and the Web experience Consumer Relationship management and ICTCRM: DEFINITION AND BENEFITS EVALUATION ICT MANAGEMENT PRACTICES AND CRM BENEFITS References Related Introduction The term digital technology† refers to the technology that is electronic or computer based, . The field of digital technology is incessantly evolving and has dramatically changed the way of communication in a variety of arenas. Digital technology has made its mark in the technology world; everything is seemed to be inspired by it. Things had become easy and handy to maintain. It is so vast that now we have different types of digital media available that are run on different platforms but they have a common character that is they all use digital technology. Digital technology enforces an electronic media in to new world. Computer, Television, audio/video devices, I Pods, cellular phones etc. The effect of the digital media is common everywhere. , Newspapers books and magazines are also become digital. This is because of the latest facilities and features that digital technology provides to its end users. Digital marketing and communication The concept of â€Å"digital marketing† has been used more frequently and operationally, where as the theoretical understanding and comprehensive models of  Ã‚   why and how to use different digital channels are still in developing process. Urban (2004) suggests,   â€Å"The Digital marketing uses the Internet and information technology to extend and improve traditional marketing functions.† He relates all the traditional 4 P’s, and focused on both customer retention and acquisition.  Ã‚   Terms like   â€Å"interactive marketing,† â€Å"one-to-one marketing,† and â€Å"e-marketing† are close to digital marketing, but neither are they defined very precisely. Coviello et al,(2001) define e marketing as â€Å"using the Internet and other interactive technologies to link the firm with the identified or targeted customers.   They consider e- marketing as a subject of e-commerce. They focused e- marketing as managing continuous IT-enabl ed relationships with consumers by forming dialogue and interactivity (scripts). Paradigm on Customer Loyalty and branding communications in the field of digital marketing communications As described in Fig. 1 which proposes an integrative model of the effects of digital marketing communication on customer loyalty. This model consists of means of brand communication via different sources or channels.  · Moderators interactivity and personalization  · Outcomes -Perceived values and commitment,  · Customer loyalty, Mediators customer characteristics, situational factors, involvement, and relationship. By â€Å"brand communication† we refer the quality of communication between the brand and customers. It includes direct marketing, advertising, newsletters, or any other related consumer’s activity in a brand community. This complies the process of building brands and customer relationships is much more efficient than traditional media advertising as example given by Aaker and Joachimsthaler 2000, Duncan et al,1998. The presented model focused on how brand communication affecting customer loyalty. There are two main factors in building brand communication what are expected to affect customer loyalty and its frequency example, how many brand messages and content, promotional or relational. The main outcome in the model is customer loyalty is divided into behavioral example purchases and attitudinal loyalty or consumers brand attitude. For true customer loyalty to exist, a pattern of repeat purchases must be accompanied by a positive attitude ( Jakoby and Chestnut 1978). This distinguishes it from spurious loyalty, where only behavioral loyalty is detected with low relative attitudes (Dick and Basu 1994). Brand communication can also be personalized. For example, customer profiles or preferences effects the brand communication are constructed in customers minds through information so the assumption also mediating factors that affect how the loyalty effects of DMC are created. They can be used to create customized message content for different marketing segments or individual customers delivered via their chosen channels that increase the value of communication to the customer.   Identifying the content, timing, and channels are also personalized elements to look after. Brand contacts can differ interactively example customers can search the information or make inquiries, and can leave the feedback or various other activities with marketers or other customers can be processed. It leaves the positive effect on customer loyalty. Interactivity can be described as its divisions: Functions (e.g. a web contact form), Processes (e.g. that messages are contingent upon previous messages), Perceptions (how customers perceive interactivity), and time spent Brand (e.g. playing games on branded website). The effects of brand communication on customer loyalty can be verified from behavior and attitudes of the consumer: example purchases, visits, brand satisfaction attitudes, feedback forms etc E-Marketing Mix. The e-marketing mix considers the elements of presenting the marketing mix online. E-product strategies The buyer knows immediately about product features, the facts, not sales persons, consumers know what they get as the verity of choices available. The buying process is also customized for returning visitors, making repeat purchases easier. Organisations can also offer immediately ancillary products along with the main purchase. Example, the chance to buy extra printer cartridges along with your purchase of your printer online.   The product can also be customised to consumers needs. E-price strategies The Internet has made pricing very competitive. Many costs i.e. store costs, staff cost have disappeared .The Internet gives consumers the power to shop around for the best deal at a click of a button. The competition on pricing is unpredicted and global. . The online auction company www.ebay.com has grown in popularity with thousands of buyers and seller bidding daily. E-place strategies One of the biggest changes to the marketing mix is online purchasing. Consumers purchase direct from manufacturers cutting out retailers totally. The challenge for online retailers is to ensure that the product is delivered to the consumer within a reasonable time. Location is important within our place strategy. Online location can refer to where links are placed on other websites. Placing a link on www.google.com home page would generate high consumer traffic for you. Knowing your customer and knowing where they visit should help you understand where to place your online links and advertisements. E-promotion strategies Promoting products and service online is concerned with a number of issues. E-promotion includes: Having a domain name.: (A recognisable domain name is first stage towards e-promotion. Organisations such as egg.com have successfully positioned their brand on the online world. ) Banner promotions: (Placing banner advertisements on other WebPages )   Web public relations (WPR):   E-leaflets: Direct email: (It is a popular and common form of e-promotions, although slowly becoming the most hated my many consumersDirect emailing is also known as SPAM which stands for Sending Persistent Annoying eMail. (SPAM). ) Consumer online buying behavior. The consumers† buying behavior has always consider as a popular marketing issue, with broadly considered and also debated over the last decades. The principal approach, explaining fundamentals ways of customer behavior, mention the customer buying procedure as learning, information-processing and decision-making action categorized in various following steps: Identiï ¬ cation about a particular problem Search tool that contains information. Alternative evaluations. Purchasing making decision. Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003;Brassington and Pettitt, 2003) To understand the mechanism of virtual online shopping and the consumer relationship behavior of the online customers is a main concern for practitioners challenging in the fast growing practical marketplace. By giving the constant expansion of using the Internet techniques in terms of user statistics, transaction volume and business infiltration to the huge amount of research attempt is not giving any kind of surprising. There is 20 per cent of Internet user in several countries who already purchase goods and services online (Taylor Nelson Sofres, 2002) while about     50 per cent of US net user frequently buying online. (Forrester Research, 2003). These kinds of development are regularly transforming e-commerce into a mainstream business activity while at the same time online customers are growing and practical vendor understand the importance and necessity for an expert and customer-oriented approach. While totally understand the needs of customers and behavior of the consumer who dealing online (Lee, 2002) while most of them â€Å" . . . continue to resist with how successfully to market and sell goods online† (Joines et al., 2003, p. 93). A very significant input in classify the rapidly growing number of investigate papers on the issue of the effective customer’s behavior is the study of Cheung et al. (2003). The ï ¬ ndings of their complete prose review are summarizing in a form that depict the major category of factors that disturbing the online consumer. Online marketer’s persuasion tools and the Web experience Next to the personal and external uncontrollable factors inï ¬â€šuencing the buying behavior, exposure of customers to the company’s marketing can affect the decision-making by providing inputs for the consumer’s black box where information is processed before the anal consumer’s decision is made (kolter, 2003). Online marketers can inï ¬â€šuence the decision making process of the virtual customers by engaging traditional, physical marketing tools but mainly by creating and delivering the proper online experience, the Web experience: a combination of online functionality, information, emotions, cues, stimuli and products/ services, in other words a complex mix of elements going beyond the 4Ps of the traditional marketing mix. The prime medium of delivering the Web experience is the corporate Web site, the interfacing platform between the ï ¬ rm and its online clients (Constantinides, 2002). Consumer Relationship management and ICT The Customer Relationship Management (CRM) is now became a strategic imperative for all company as its efficient execution be able to add to customer satisfaction, reliability and maintenance and so, in general sale and replicate purchases (Feinberg Kadam 2002, Kotorov 2002, Anton Hoeck 2002). However, though CRM is consider as one of the fastest growing management approaches thay is   adopted across many business firms (Adebanjo 2003) and mainly tourism and hospitality firms (Sigala 2003), CRM operation is not mean to always delivered the predictable results (Rigby et al. 2002), many CRM initiative have unsuccessful (Early 2002, Feinberg Kadam 2002), while Kekoe (2002) notify that almost   20% of business executive were   claimed that CRM initiative had   been damage by   consumer relationships. With a result, several organisation in the tourism sector are presently surprised their CRM funds or delay implementation of their future project (Sigala 2003a). Furthermore, th e incapacity of CRM application to carry expected profit has not just intensify the legality of earlier findings and claims about the ICT productivity paradox (Sigala 2003b), but it is also boost with current investigate, which is reflect with the huge number of study investigative the grave success factor of CRM (e.g. Cann 1998, Rigby et al. 2002, Rheault Sheridan 2002). Though, even if these studies offer personal evidence of the impact of ICT management practice on CRM effectiveness, and also there is a lack of experimental studies that may questioning the association in between CRM association and presentation aspects (Tu et al. 2001). Karimi et al. (2001) showing the full force on ICT association to perform on consumer service application, but there   is a procedure has been   unsuccessful   for   providing full   proof of the relative of these create with concert profit. CRM: DEFINITION AND BENEFITS EVALUATION CRM realization is greatly reliant on and driven by ICT tools advances (Bradshaw Brash 2001), it is broadly argued that CRM is a combination of software, hardware, processes, management commitment, and application (Sigala 2003a, Rigby et al. 2002). The ICT tools exploitation and their integration with the applications of CRM are expected to take a number of benefits such as (Krishnan et al. 1999, Fitzsimmons Fitzsimmons 1997): improved service and product quality; customer satisfaction; improved financial performance, higher productivity; and formation of barriers to entry; customer services and enhanced convenience through the initiation of new products and various other service/delivery channels. The diverse CRM tools enabling such benefits can be classified as follows (Dyche 2001, Karimi et al. 2001): operational tools for improving customer service, automating sales force, online marketing, etc; improving relationships, analytical for building data warehouses, analysing data e tc; collaborative for the creation of online communities, service personalization ;developing b2b customer exchanges, etc. Customer focused CRM applications help firms in enhancement of effectiveness and efficiency of customer service, online sales and marketing,aby automating: 1)asales forceaprocesses toareduce informationaasymmetry andadelays, and toaimprove efficiency; 2) callacentre’s andaintegrating customeradatabases to reduce staffarequirements and theatotal cost ofaownership of callacentres; 3) e-mailainteractions withacustomers to improveacustomer service andaservice efficiency andaintegrate e-mail, telephone andaweb interfaces; and 4) customer responsesaand profiles, tracking marketingacampaigns throughavarious media across a numberaof channels and managingaquote andaproposal processesafrom negotiationsato closing. Operational focusedaCRM processes benefitafirms in supply chainamanagement, orderamanagement andaservice field by: 1) usingadatabase information and supp lierapipeline processes toaforecast demandamore accuratelyaand create viableascheduling applications;a2) reducing overallaproductionacostsaby streamliningathe flow ofagoods through productionaprocesses and byaimproving informationaflow; and 3)aimproving lead time/qualityaand enabling moreacustomization at a loweracost. ICT MANAGEMENT PRACTICES AND CRM BENEFITS ICT managementasophistication is found toasignificantly moderate the materialisation of the fullaICT business valueaand has been traditionallyaused to characterise aafirm’s evolution in itsamanagement orientation,aplanning, organisationaand control aspectsaof its ICT functiona(Karimi et al. 2001, Sigala 2003b, Tallon et al. 2000). Greater ICTamanagement sophistication is characterised by (Karimi et al. 2001):athe IT manager beingaaware of the firm’s long-termastrategic plans; theafirm’s future strategicaplans being explicitly consideredaduring ICT planning; and theaICT performanceabeing evaluated based onacontribution to the overallafirm’s objectives andanotexclusively on cost savings.aParallel, in firms withahigh ICT managementasophistication, top managementais expected to have greateraknowledge about ICT andaparticipate moreaactively in ICTaplanning.   Moreover,astudies investigatingathe ICT productivityaparadox have also revealedathat CRM benefitsâ₠¬â„¢ materialization depends onathe sophistication ofaICT management as CRM successais inhibited/facilitated by theafollowing factors: failure to developaa CRM strategy andaadopt a strategic orientationa(Cann 1998, Rigby et al. 2002, Sigala 2003a); lack of robustaimplementation approaches (Rheault Sheridan 2002, Adebanjo 2003); lack ofameasurement tools (Abbot 2001); selectionaand configuration of theaCRM tools according to businessaprocesses and strategic goals (Rheault Sheridan 2002; Adebanjo 2003); ICTaimplementation and integration (Cavaye 1995, Adebanjo 2003, Sigala 2003a); ICTamanagement (Karimi et al. 2001); and management of organisationalachange, cultural management (Corner Hinton 2002, Sigala 2003a, Fjermestad Romano 2003).   Previous research (Karimi et al. 2001, Tallon et al. 2000) has also proved thatacorporate strategic ICTagoals have a direct as well as anaindirect (by influencing the wayaorganisations plan, invest, useaand monitor ICT projects) impact onaICT be nefits. Based on this analysisathe followingahypotheses can beaproposed: H1) managers in firms with moreafocused goals for ICT will perceiveagreater CRM benefits; and H2) managers claiming higherasophistication in their ICT managementapractices will perceiveahigher CRM benefits. References Urban, Glen L. 2004. Digital Marketing Strategy: Text and Cases, New Jersey: Pearson Prentice Hall. Coviello, Nicole E., Roger Milley and Barbara Marcolin. 2001. â€Å"Understanding IT-enabled Interactivity in Contemporary Marketing.† Journal of Interactive Marketing 15 (4): 18-33. Aaker, David A. and Erich Joachimsthaler. 2000. Brand Leadership. New York: The Free Press. Duncan, Tom and Sandra E. Moriarty. 1998. â€Å"A Communication-Based Marketing Model for Managing   Relationships.† Journal of Marketing 62 (April): 1-13. Jacoby, Jacob Chestnut, Robert. 1978. Brand Loyalty: Measurement and Management. New York: Wiley. Dick, Alan S. and Kunal Basu. 1994. â€Å"Customer Loyalty: Toward an Integrated Conceptual Framework†, Journal   of the Academy of Marketing Science 22 (2): 99-113 Bettman, J.R. (1979), An Information-Processing Theory of   Consumer Choice, Addison-Wesley, Glen View, IL. Dibb, S., Simkin, L., Pride, W.P. and Ferrell, O.C. (2001), Marketing Concepts and Strategies, 3rd ed., Houghton-Mifï ¬â€šin Company, Boston, MA. Boyd, H.W., Walker, O.C., Mullins, J. and Larre ´ che ´ , J-C. (2002), Marketing Management, A Strategic Decision-Making Approach, McGraw-Hill/Irwin, Columbus, OH. Kotler, P. (2003), Marketing Management, 11th ed., Prentice-Hall International Editions, Englewood Cliffs, NJ. Brassington, F. and Pettitt, S. (2003), Principles of Marketing, 3rd ed., Prentice-Hall/Financial Times,Englewood Cliffs, NJ. Taylor Nelson Sofres (2002), The TNS Interactive – Global eCommerce Report,availableat;www.tnsofres.com/ ger2002/home.cfm Brassington, F. and Pettitt, S. (2003), Principles of Marketing, 3rd ed., Prentice-Hall/Financial Times,Englewood Cliffs, NJ. Forrester Research (2003), â€Å"Forrester Research projects US ecommerce to hit nearly $230 billion†, press release,   available at: www.forrester.com/ER/Press/Release/ 0,1769,823,00.html, and â€Å"Consumer technographics: the online consumer 1998 to 2003†, available at: www.forrester.com/ER/Research/Brief/Excerpt/ 0,1317,17225,00.html Lee, P-M. (2002), â€Å"Behavioral model of online purchasers in e-commerce environment†, Electronic Commerce Research, Vol. 2, pp. 75-85. Constantinides, E. (2002), â€Å"The 4S Web-marketing mix model, e-commerce research and applications†, Elsevier Science, Vol. 1 No. 1, pp. 57-76. Feinberg, R., and Kadam, R. (2002). e-CRM web service attributes as determinants of customer satisfaction with retail Web sites, International Journal of Service Industry Management, 13 (5), 432 – 451 Anton, J., and Hoeck, M. (2002). ebusiness Customer Service, The Anton Press: Santa Monica, CA Adebanjo, D. (2003). Classifying and selecting e-CRM applications: an analysis based proposal, Management Decision, 41 (6), 570 – 577 Sigala, M. (2003a). Implementing Customer Relationship Management in the hotel sector: Does ‘IT’ always matter?†, 11th European Conference on Information Systems (ECIS) â€Å"New Paradigms in Organisations, Market and Society’: UniveS. Cuore, Naples, Italy 16 – 23 June, 2003 Kekoe, L. (2002). Long live e-business: software is finding a new role in helping companies to share information effectively†, Financial Times, March 16, 14 Cann, C. (1998). Eight steps to building a B2B relationship, Journal of Business Industrial Marketing, 13 ( ¾), 393 – 405 Rigby, D., Reichheld, E., Schefter, P. (2002). Avoiding the four perils of CRM, Harvard Business Review, 80 (2), 101 – 109 Rheault, D., and Sheridan, S. (2002). Reconstruct your business around the customer, The Journal of Business Strategy, 23 (2), 101 – 109 Karimi, J., Somers, T., and Gupta, Y. (2001). Impact of Information Technology Management Practices on Customer Service†, Journal of Management Information Systems, 17 (4), 125 – 158 Krishnan, M., Ramaswamy, V, Meyers, M. and Damien, P. (1999). Customer satisfaction for financial services: the role of products, services ad information technology. Management Science, 45(9), 1194 – 1209 Fitzsimmons, J. and Fitzsimmons, M. (1997). Services Management: Operations, Strategy, and Information technology. Irwin: New York. Dyche, J. (2001). The CRM handbook: a Business Guide to CRM, Addison Wiley: Boston, MA Abbott, J. (2001). Data data everywhere   and not a byte of use. Qualitative Market Research: An International Journal, 4 (3), 182 – 192 Rheault, D., and Sheridan, S. (2002). Reconstruct your business around the customer, The Journal of Business Strategy, 23 (2), 101 – 109 Adebanjo, D. (2003). Classifying and selecting e-CRM applications: an analysis based proposal, Management Decision, 41 (6), 570 – 577 Corner, I., and Hinton, M. (2002). Customer relationship management systems: implementation risks and relationship dynamics, Qualitative Market Research: An international Journal, 5 (4), 239 – 251 Fjermestad, J., and Romano, N. (2003). Electronic customer relationship management: revisiting the general principles of usability and resistance – an integrative implementation framework, Business Process Management Journal, 9 (5), 572 – 591 Tallon, P., Kraemer, K. and Gurbaxani, V. (2000). Executives’ perceptions of the business value of information technology: a process-oriented approach, Journal of MIS, 16 (4), 145 – 173

Romeo and Juliet Essay Example | Topics and Well Written Essays - 1000 words - 1

Romeo and Juliet - Essay Example Shakespeare managed to speak to the concerns of the modern world nearly 500 years prior to the modern world coming into being. Though the language may seem somewhat archaic and the exact details might have altered, the story is as pertinent to modern society as it was to those living in the Elizabethan period at the beginning of the 17th century. (Literature, 2008) The play was probably first performed in the Globe Theatre and has since stood as and maybe the most well known example of foolish young love. In many of his plays, for example, he utilizes his characters to discover the meaning of love. In many cases, his investigation is centered on the idea of young, romantic love rarely compared to more mature love. This is apparently because the effect of love on young people is much more evident thus more theatrical in nature. Shakespeare’s notion of young love as a very destructive force can easily be found in his play Romeo and Juliet. The play starts with a prologue where the audience is introduced to his work. This part of the play was to help get its audience settled down and to lure them to pay attention by giving a witty dialogue that sums up the action to come without giving anything away. It does a excellent job of this as it informs the audience the fundamentals of the long-term quarrel between the Capulets and the Montagues; the love that erupts between Juliet, a Capulet and Romeo, a Montague, along the unfortunate end to the young couple, an event which ends the feud. Romeo and Juliet is frequently examined for its investigation into the nature of love, its elements of tragedy or its dramatic content. However, each one of these larger themes can be understood better when one looks at smaller signs within the characters, such as their personality or individual levels of maturity. It can be easily forgotten that this play revolves around two young teenagers trying to

Reflective learning log for History of Education Essay

Reflective learning log for History of Education - Essay Example f teacher training underwent change between 1831 and 1922 with Catholics breaking away from multi-denominational free model schools to establish their own teacher training schools. Curriculum, textbooks, written predominately by James Calile and provided free were written in English, and teaching methods also changed significantly during this time spurred by the Powis Commission, the Belmore Commission and the revised national school programme that resulted in much unhappiness by teachers and affronting everyone involved engaged with education. Irish was only permitted as an additional subject and according to Coolahan was â€Å"in line with the cultural assimilation policies† of the time. The first question raised from the materials is in reference to class sizes, wherein ‘large number of pupils’ is mentioned but with no evidence as to how large or actual numbers. Numbers would help to place a more realistic perspective on the monitorial and simultaneous methods of instruction and on consideration of alternative options that may have been available to teachers at the time. Mention is made to a number of ‘religiously neutral’ textbooks written by James Carlile resulting in an implicit manipulation of the curriculum, but no further information in relation to the books is provided; it raises the questions as to which subjects and how many levels were incorporated; were all subjects compulsory or were some optional, and whether or not he developed the successfully commercial set of graded readers. Later, in reference to the revised national programme introduced by Starkie in 1900, mention is made to the 3 R’s and new subjects. It is interesting to note that the new subjects were listed in such a way as to infer gender separation; for example were compulsory household management subjects specifically for females and was this the beginning of the stereotypical ‘math and science’ for boys and ‘cooking and sewing’ for girls? Some schools

Chinese Beer Market Essay Example for Free

Chinese Beer Market Essay China’s beer industry has enjoyed impressive growth over the past three decades—ranking first in the world in terms of output in 2010. But despite its achievements, the industry now faces serious challenges, including slowing growth rates and slim profit margins. To break the bottleneck, the industry must look to new growth sources. Promising strategies could include introducing high-end products in China’s urban markets and launching low-cost but still high-quality products in rural areas. To make these strategies work, Chinese beer companies will need to strengthen their operations on three fronts: brand positioning, distribution and cost control. 2 | Accenture Institute for High Performance | Copyright  © 2012 Accenture. All rights reserved. China’s Beer Industry: Breaking the Growth Bottleneck Despite its achievements, the industry has encountered several obstacles. For one thing, spectacular growth rates from earlier decades have recently lost steam. From 26 percent during 1980-1990, production CAGR shrank to 12 percent in 19902000 and 7 percent during 2000-2009. And while per-capita consumption has increased in China, it pales in comparison to numerous other countries—suggesting considerable room for growth. The industry also has meager profit margins, in part because low-end products account for 85 percent of the domestic market. Fluctuations in prices for critical raw materials such as barley and hops; soaring promotion costs aimed at launching higher-end offerings; and relentless price wars have whittled margins to 6. 4 percent—3. 9 percentage points lower than the industry average. Figure 1: Beer production in China, 1980-2011 (million tons) Industry production has enjoyed an average compound annual growth rate (CAGR) of nearly 15%. CAGR 14. 7% 4899 69 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989. 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Since 1980, the Chinese beer industry has seen steady escalations in production as well as consumption. (See Figures 1 and 2. ) The top four players—Tsingtao Brewery, China Resources Breweries, Yanjing Beer and Anheuser-Busch InBev— accounted for 58 percent of the nation’s beer sales in 2011. Still, there is no â€Å"national† beer brand; indeed, the industry has decidedly different characteristics across China. The big beer makers are concentrated in China’s eastern, central and northeast regions. In these saturated markets, companies compete to serve urban consumers through well-established sales channels including supermarkets, restaurants and clubs. In China’s rural regions, characterized by relatively few sales outlets and high transportation costs, beer drinkers can find a slim variety of offerings mostly at small stores. Source: China Industrial Economic Statistical Yearbook, data of 2010 from China National Sugar and Alcoholic Commodities Fair, EPS. Figure 2: Beer consumption in China, 2003-2011 (liters) Per-capita beer consumption surged from 19. 6 liters in 2003 to 36. 36 liters in 2011. 36. 36.

Alienation and Isolation in William Falukners A Rose For Emily :: essays research papers

Alienation and Isolation in William Faulkner’s â€Å"A Rose for Emily†   Ã‚  Ã‚  Ã‚  Ã‚  William Faulkner’s short story â€Å"A Rose for Emily† displays themes of alienation and isolation. Emily Grierson’s own father is found to be the root of many of her problems. Faulkner writes Emily’s character as one who is isolated from the people of her town. Her isolation from society and alienation from love is what ultimately drives her to madness.   Ã‚  Ã‚  Ã‚  Ã‚  Emily’s isolation is evident because after the men that cared about her deserted her, either by death or simply leaving her, she hid from society and didn’t allow anyone to get close to her. Miss Emily is afraid to confront reality. She seems to live in a sort of fantasy world where death has no meaning. Emily refuses to accept or recognize the death of her father, and the fact that the world around her is changing.   Ã‚  Ã‚  Ã‚  Ã‚  Emily attempts to recapture her past by escaping from the present. She wants to leave the present and go back to a happier past. Miss Emily wants to find the love she once knew. â€Å"After her father’s death she went out very little; after her sweetheart went away, people hardly saw her at all† (243). Emily alienates herself from everyone when the two people she has loved most in her life go away. She becomes afraid to grow close to anyone in fear of losing them again.   Ã‚  Ã‚  Ã‚  Ã‚  Miss Emily’s isolation is able to benefit her as well. She has the entire town believing she is a frail and weak woman, but she is very strong indeed. Everyone is convinced that she could not even hurt a fly, but instead she is capable a horrible crime, murder. Miss Emily’s actions range from eccentric to absurd. After the death of her father, and the estrangement from the Yankee, Homer Barron, she becomes reclusive and introverted. The reader can find that Miss Emily did what was necessary to keep her secret from the town. â€Å"Already we knew that there was one room in that region above stairs which no one had seen in forty years† (247).

My Dog Skip

English 101 09/17/2012 Gonzalo Garcia My dog skip When my english professor said to me that we was going to see â€Å"My dog Skip†, sincerely, I thought the film would be very boring. â€Å"the typical family film† I said. The only fact that glad me was that we went going to miss class. The praises that the professor said about the movie was useless, I thought that the movie would be boring. So, I started to see the movie. Soon I realized that the movie is not the comedy film, it is different.Little by little it begins to engage you until you cannot stop seeing the film. This movie does not look for too funny with a simple story line, easily jokes, and characters without evolution. My dog skip go far away showing a very good story line, an excellent soundtrack, and a excellent characters The story is set in 1942, town of Yazoo City, Mississippi during World War II. The story explores a family of three, Jack, Ellen, and Willie Morris. Willie is a shy boy. Ellen decides to go against father's orders and purchase Willie a faithful companion of his own for his birthday: a puppy.Although Jack firmly opposes this gift, his wife convinces him Willie is old enough to take care of a dog. Willie names his new friend Skip. The dog will become very well-known and popular among locals, and assist children to have higher self-confidence causing Willie make their first friends. The story line although it may seem simple in its approach is very deep and emotive. The story is about things like the value of friendship. For example, can be seen as the beginning of a child movie Willie is sad, lonely and left mauling by his classmates.But this situation is changing when he gives his dog skip and start having friends becoming someone much happier and self-confident. Another subject on which the film is about is the difficulty of integration that can have a young child due to continuing taunts that he receives from their peers. Causing great uncertainty in himself tha t prevents that he tries to relate to other children. At the beginning of the movie can be seen as Willie always is alone and with his head down due to its insecurity. This not only causes sadness in himself, also in their parents who feel the sadness of your child as much as the.Also another issue that the movie is about is that of a young man who gets involved in the war. In the film can be seen as both man that going to war and their loved ones and friends suffer by the uncertainty of whether he will return. This can be seen especially in the scene in which the bus returning from the army but they do not see the guy that they are expecting what causes them great sorrow. The best part of the movie is the final. When Willie is already elder and tells us the story of skip, is as Skip was our dog. It is very emotive. Is very difficult do not get excited with it.It is one of the best finals that I have never seen. Overall â€Å"My Dog Skip† has an excellent soundtrack. Always p erfectly accompanies the action. Generally is very quiet and leisurely helping to get involved more and more in the story line. This soundtrack gives as result some moments very emotional. For example when some men hit skip with a shovel and let him unconscious. Is likely to cry with this part. Other moment that stands out is when his mother gives Skip to Willie for first time and his father takes it away. In this part you feel sadness after they had seen the face of joy Willie and his later disappointment.Also must be emphasized the end of the movie already discussed above. In all these moments the soundtrack accompany action perfectly making us feel part of the movie. Finally, also must be emphasized that he characters also are very good. In general all characters are good, but in my opinion there are three characters that highlight over the rest: Jack is the heartbroken father who lost his leg in war years ago. Ellen is the simple minded housewife doing more manual labors than wo men usually complete. Willie, the protagonist with skip, is their lonely son-maybe ten years of age.He has no local friends, is poor at sports and teased at school. His best acquaintance is in his mid-twenties, a mechanic named Dink (Luke Wilson), who is called for battle not too long into the picture, leaving Willie all alone. Willie is the best character. He achieves get excited with his starring. For example, when he sees how one man hit Skip with one shovel. This scene is so hard that is almost impossible do not cry. Willie transmits his feelings very good, when he issad we are sad and when he is happy we are happy. This is the magic of this film. Moreover, we cannot forget Skip. He is only a dog, but I do not how I love him.May be, because I also had a dog, when I was younger and I fell identified with Willie and Skip. In conclusion, My dog Skyp is a very good film. Although at the beginning it seem a typical comedy film soon it engages you thanks to beautiful story, the good c haracters, and the emotive soundtrack. Every thing in the movie works good, there are not something that lower the lever. May be the only negative thing is that history is predictable. You know that something bad will happen to skip and that the finale will be sad. But the movie will remain in your memory during a lot of time, specially his fantastic finale.

Guidelines for writing an A-grade paper

Here are some suggestions that can improve your writing and make it an outstanding and remarkable paper that will be approved by your Professor. First of all, before even getting to work you should think about 2 things, what does the professor want me to write, and the purpose of writing. Your being close to the A grade of your paper depends crucially on the way you describe your objectives. Every Professor has his/her own issues, so it is very important for you to notice them and make summaries, in order to fulfill all the requirements 100%. Try to concentrate on the purpose of the paper and let the purpose be the leading string in your paper, in order for you or the reader not to get confused of what is your point. Every paper must have at least 1 main point and 3-4 supportive points. This is done for your paper to be logically completed and finished. Try to open all problems concerning your topic, and do not skip any. The best paper is the paper, which is done FOR the audience. Always remember what kind of people will be reading your paper and what particular features do they have, and write your paper according to those features. Do not be lazy or shy to express your point of view. Every thought deserves to be heard and considered, even if it strongly contradicts to the opinions of surrounding people. You always have to remember that this is your point of view, and you can be made to change your mind, but your opinions cannot be just crossed out at all. Always make sure that what you have written is the same as what you thought. After finishing writing the paper try to relax for about 15 minutes and then reread it in whole one more time. Or just give it to someone else for proofreading and attentively consider hisher opinion. Please try to keep your ideas clear and focused. Make it understandable for everyone, and use terminology only where it is needed. Try to make your work sophisticated but try not to sound too smart, no one likes too smart papers because the implication of your paper will be I am smarter then you, and that can not be praised. You have to finish the paper writing process only when you are completely, 100% satisfied with your work. If you wont be satisfied with your writing, no one will be pleased with the reading. Good luck!