Political Movements Like The No Child Left Behind

Intro Political movements like the â€Å"No child left behind†, have in turn placed political pressures on teachers. This is largely impart because teachers are intimately integrated into a larger political fight, that of educational reform. When considering educational reform, teacher tenure reform becomes the hot topic under scrutiny. According to Greenwald (2010), â€Å"†¦teacher tenure represents all that is wrong with the system – protecting ineffective and unprofessional teachers† (p.20). However, statements like this take a one size fits all approach, which is generally a path of ignorance. Teacher tenure was created from a fight for First Amendment protections and freed teachers from harsh administrators, protected teachers from principals who could simply hire and fire at their own whim (Greenwald, 2010). Schools that are located in areas with high poverty and crime are usually underfunded and good teachers are not attracted by what they are bei ng paid for those positions. Should teachers get special treatment and pay, because they are educators? The recruitment efforts of hiring new teachers into bad impoverished areas should be offset by higher salaries and combat pay to compensate for the risk of working in that type of environment. Teacher tenure was created from a fight for First Amendment protections and freed teachers from harsh administrators, protected teachers from principals who could simply hire and fire at their own whim (Greenwald, 2010). ManyShow MoreRelatedEssay on National Education Standards1286 Words   |  6 Pagessociety and culture has placed on curriculum development from local, regional, and/or national standpoint. Society can be defined as an organized group of people within a community who have come together for the purpose of culture, religion, political, or other personal reasons. In today’s society many influences affect the patterns of education regarding curriculum development. What was deemed the norm ten or twenty years ago has been noted as outdated due to technological advancements and manyRead MoreThe Progressive Era Of The Gilded Age1465 Words   |  6 Pagesand now that this era was coming to an end, reformers were left to clean up the mess. Hence, the Progressive era was born. The Progressive movement was based in the urban middle class and focused on the improvement of society, the economy, and politics. Yet, the movement was not unified. Each reform group of the era had a separate goal that they would focus on. Each president also had a separate vision of national reform. Presidents like Theodore Roosevelt, William Howard Taft, and Woodrow WilsonRead MoreAnalysis Of T he Sound Of Music1262 Words   |  6 PagesRobert Wise and released in 1965, The Sound of Music features musical numbers accompanied by the movement and dancing of the von Trapp family. The setting of the film is Salzburg, Austria in 1938 immediately following the start of German occupation due to the Anschluss. Ultimately, the reprise of â€Å"So Long, Farewell† in The Sound of Music subverts governmental authority over war by portraying a movement shift from being restricted and uniform to running away with hope of freedom. The reprise of â€Å"SoRead MoreAfrican Americans Freedom1653 Words   |  7 Pageslives of many. Names such as Martin Luther King, Jr., Rosa Parks, Malcolm X and Jackie Robinson are names forever recognized and remembered by every American black or white. Many of those people led the way and instituted themselves leaders in the movement which directed everything that is connected to the life of African Americans. The biography of Anne Moody Coming of Age in Mississippi chronicles the many events she lives while enduring the harshness of discrimination. Moody’s traces her lifeRead MoreNation At Risk Gave Rise To Two Major Education Reform974 Words   |  4 PagesNation at Risk gave rise to two major education reform movements; accountability and school choice. Federal government started thinking about testing, and standardization, which resulted in No Child Left Behind (NCLB), and Race to the Top. McGuinn’s No Child Left Behind (NCLB), describes the politics of accountability as setting a standard for teachers, testing students to see if the schools meet the set standards, and then holding the schools and teachers accountable for not achieving those standardsRead More Lyrical Ballads Captures The Hour of Feeling Essay1207 Words   |  5 Pagesunderstand and self educate, which many of them were very interested in doing and bettering themselves, much like Wordsworth himself and his sister as shown in ?Tintern Abbey?. Here he talks of her being at the stage of education that he was five years before when he last visited. Despite all the war and upheaval there was very little provision for those who got left behind such as those left unemployed due to the Industrial Revolution and enclosure as well as returning servicemen. The effect ofRead MoreEquity and Equality723 Words   |  3 Pagesdifferent groups of people. Equal access to educational opportunity has been a central issue of legal, educational, and social debates since the landmark Brown v. Board of Education U.S. Supreme Court decision in 1954. Affirmative action policies like busing, a strategy for balancing racial distributions in public schools, are examples of public actions aimed at improvement of educational equity through desegregation. Fiscal equity and educational adequacy lawsuits represent other examples of legislativeRead MoreThe Corporate Side Of American Public Education And The Reformists Misled Beliefs That The School System1389 Words   |  6 Pagesâ€Å"replace public education with a privately managed, free-market system of schooling† (Ravitch, p.4). Diane Ravitch supports her claim that the reformation movement has poor intentions with multiple sources of evidence. Among these facts she uncovers the truth behind test scores and the achievement gap. Furthermore, Ravitch exposes how the reform movement is a back-door way to privatize schooling with monetary motives in mind. In response to these problems, Diane Ravitch offers several solutions in anRead MoreWhat Caused The Rise Of Protesters Throughout The 1960s? Essay1448 Words   |  6 Pagesa significant positive change in American politics, culture, and society. New Left, a political movement consisting of educators, and not others who so ught to implement a broad range of reform on issues such as gay rights, drugs and so on, had an impact in the 1960s. On the other hand, Peter Clecak issued that during the 1960s, the society failed to revolutionize themselves, and without the specific program s movements American becomes powerless. The activism of the 1960s transformed the United StatesRead MoreThe Acquittal Of George Zimmerman For The Death Of Trayvon Martin1404 Words   |  6 Pagesmedia platforms and subsequently created a socio-political campaign. Soon it became a powerful force of hashtag activism that is now an international movement that has more than 26 chapters globally. According to it founders the activist movement follows guiding principles that support â€Å"an ideological and political intervention in a world where black lives are systematically and intentionally targeted for demise.† It was the emergence of a movement like this that destroyed the newly formed notion of

The Fashion Channel - 577 Words

Case: * Fashion Channel Read the Fashion Channel case and answer the questions below. Please note the following additional guidance: The discussion of alternatives indicates that for the first scenario, an investment in programming would be required but the case does not indicate how much that might cost.  You can either assume that this spending was flat or you can assume an increase. In either case, specify your assumption and base your findings on that assumption. Questions: 1. What is your interpretation of the consumer and market data presented in the case? What key conclusions do you draw from these data? Explain. TFC meets the needs of women 35-54, who have a passion for fashion. As a result of TLC†¦show more content†¦Less likely to watch fashion TV. Situationalists Pro: Enjoys fashion Cons: Fickle audience-only pays attention to fashion for specific events Basic Pro: None Cons: Not interested in watching fashion TV nor enjoys shopping 3. What outcomes would you anticipate from each of the segmentation options? Explain and support your findings with what you believe would happen to ratings and average ad revenue pricing (CPMs)under each option. Fashionistas Ratings will decrease as a result of the marketing effort focusing on attracting the viewer who breathes fashion. The programming content may need to shift to focus to differentiate itself from the competition, which will result in increasing its CPM for ad space. Planner Shoppers Rating will increase as a result of drawing a broader audience who enjoys fashion. As a result of the broad appeal of the programming content, it will have to compete with the competition for the same viewers. This will result in a decrease in ad revenue because channel will have to decrease its CPM to compete with the competitors. Situationalists Rating and CPM will decrease as a result of the fickle audience. Basic Rating and CPM will decrease due to the this cluster’s disinterest in fashion. 4. What segmentation option would you recommend? Explain. I would recommend in focusing its efforts ‘Fashionistas’. They are the most likely to stay loyal to the network as well as provide newShow MoreRelatedThe Fashion Channel1430 Words   |  6 Pagesdata. From its inception in 1996 until recently, The Fashion Channel (TFC) enjoyed great success by appealing to as a broad an audience as possible. Overall viewer numbers were the main focus, and so long as TFC had no significant competition in terms of the fashion-specific content it offered, this â€Å"something for everyone† approach was a winner. But competitors such as CNN and Lifetime made note of TFC’s success. They began to offer fashion-specific programming. Consumers now have a choice, andRead MoreFashion Channel1463 Words   |  6 PagesTHE FASHION CHANNEL The Fashion Channel is an unique leading cable TV network specialized in only fashion programming with broadcasting 24 hours a day and 7 days per week.The channel has a steady uprising revenue background and profitable high growth above the its’ industry average from the establishment in 1996 by two men who has an entrepreneurial spirit. TFC(The Fashion Channel) has a huge revenue amount of 310.6 million in 2006 with 80 million household viewer who has subscribed to theirRead MoreThe Fashion Channel1288 Words   |  6 PagesThe Fashion Channel - Preparation for Class Discussion As preparation for discussing this case in class, students should be ready to respond to the following: 1. How would you interpret the consumer and market data if you were Dana Wheeler? 2. What is the expected outcome of each of the targeting scenarios? (Complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios.) 3. Develop a factual analysis of the segmentation optionsRead MoreThe Fashion Channel - Marketing962 Words   |  4 PagesStudy # 2: The Fashion Channel Overview This document presents information about the conclusions that can be drawn from the consumer and market data based on ‘The Fashion Channel’ case study information (Stahl, 2007). In addition we will also look into the various pros and cons of the segmentation options for the Fashion Channel to increase their revenue stream. Analyzing the Data The Fashion Channel (TFC) was a successfulRead MoreThe Fashion Channel Essay4240 Words   |  17 PagesCase Study: The Fashion Channel Case Study: The Fashion Channel Table of Contents Executive Summary 1 Problem Statement 3 Proposed Scenarios amp; Analysis 4 Scenario #1 4 Scenario #2 5 Scenario #3 6 Proposed Solution 7 Implementation Plan 9 Conclusion 10 Exhibits 11 Exhibit 1: GFE Associates: National Consumer Survey (excerpts) 11 Exhibit 2: GFE Associates: Analysis of Attitudinal Clusters in U.S. Television Households for The Fashion Channel 12 Exhibit 3:Read MoreThe Fashion Channel ( Tfc )820 Words   |  4 PagesFact and Issue: The Fashion Channel (TFC) is on the situation of slow growth, the CEO Jared Thomas realized change is desirability needed for achieving the long-term growth and staying on leadership position in market. The success of TFC’s business model attracts new businesses enter the same market that increases competitive stress. TFC provides 24 hours fashion programming to broad viewers, at one point TFC promotes â€Å"Fashion for everyone†. TFC receives fair viewers’ ratings and charge for a basicRead MoreFashion Channel Case3534 Words   |  15 PagesDana Wheeler, Senior Vice President of marketing for the Fashion Channel is reviewing a new marketing segmentation and positioning strategy. The Fashion Channel Company needs to strengthen its competitive position and is willing to spend an estimated $60 Million on advertising, promotion, and public relations in 2007. TFC’s main focus has been solely on fashion which is broadcast all hours of the day 7 days a week. T his channel reaches close to 80 million viewers in US households with their mainRead MoreCase of the Fashion Channel2061 Words   |  9 PagesThe Fashion Channel Case Analysis Problem Statement: The case of the Fashion Channel exhibited possible failures and multiple problems. After thorough review of the case I felt the core problem is the failure to focus on a specific demographic. TFC had run off the marketing strategy of â€Å"something-for-everyone† for plenty of years and found success in this untouched niche of fashion television. Without competition, this marketing mentality had been very profitable, and started drawing up attentionRead MoreFashion Channel Case Study1080 Words   |  5 PagesThe Fashion Channel Marketing Analysis XXXXXX XXXXX Abstract The Fashion Channel (TFC) has enjoyed a calm journey on the top of the fashion-programming niche for almost 10 years. However, there is a frontal attack from market-challengers of two other cable networks to capture market share and revenues from TFC. The CEO is keenly aware that TFC needs a new marketing strategy if they want to remain the market leader. Therefore, he hired a senior vice president of marketingRead MoreFashion Channel Case Solution1090 Words   |  5 PagesAnswer 1. SWOT analysis of The Fashion Channel The Fashion Channel (TFC) is a 24*7 cable TV network which is exclusively dedicated to fashion. It was found in 1996 and since then it has been witnessing continuous upswing. According to an annual demographic survey, TFC is having approximately 110 million subscribers of cable satellite television. But, due to increasing competition with other fashion channels, it is in the need for developing a modern and updated brand strategy. SWOT analysis

Tort Paper free essay sample

Was established and signed by U. S. President George W. Bush in December 2003. The statement made is called defamatory statement which is A false and defamatory statement concerning a partys reputation or honesty, or a statement that subjected a party to hate, contempt, or ridicule. By doing this, WHEREWITH, Inc. , dissemination to a third party which is an element requires that the statement must somehow reach the ears or eyes of someone other than the aerators and the victim (Melvin, S.P. , 2011, p. 209). Then, it has the third element, the specificity, which means in its ad WHEREWITH, Inc. , specified the particular party, business and product (Melvin, S. P. , 2011). Janet has signed a contract with Bugs she is committing intentional tort because she is intentionally leaving one company knowing that she has an agreement. She is intentionally leaving them to go work for the competitor so that she can get more money. We will write a custom essay sample on Tort Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She can be held liable for any harm r money loss for Bugs because she has left the department with a signed contract. These employees have been targeted at their workplace and we will identify whether or not Bugs is liable. Bugbears success as a business relies on them designing state of the art microphone devices that law enforcement agencies can use to fight crime. Law enforcement as well as the FBI chooses Bugbears microphones because theyre unique and have the ability to hear through the walls of a house.

Smoke Music Cafe Essay Example

Smoke Music Cafe Essay Music cafe is comparatively new in Bangladesh. Smoke Music amp; Cafe is one of them. Smoke Music amp; Cafe is a family Restaurant. It is a lounge where people come for get together and hangout. It’s a good place for time pass for the young people. â€Å"Cafe Music Ltd. † launched its first ever true music theme cafe. Smoke Music amp; Cafe Restaurant situated at Banana 11. Its located on Hakam Foundation, 6th floor, House-98, Block-C, Road-11, Banani, right in the middle of all the famous and iconic eateries and establishments that have over the years made Banani-11 the most happening place in the city. Facilities and Functions Smoke Music amp; Cafe is unique because it’s not just music cafe; it’s the first themed music cafe in the city. Smoke Music amp; Cafe specializes in fusion food. This is a combination of all the famous street foods of different cities from different parts of the world like American, Mexican and Italian. The foods are delectably prepared by some of the best chefs in the city who have had experiences and training from five star international hotels. The foods which are not only mouth watering delicious but also breathtakingly visual. There are more than fifty selections of foods and forty nine drinks, beverages and mock tails. We will write a custom essay sample on Smoke Music Cafe specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Smoke Music Cafe specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Smoke Music Cafe specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The culinary and drink presentation at Smoke Music amp; Cafe is comparable to any five star hotels in any part of the world. Smoke Music amp; Cafe has custom built its own stage, complete with state of the art sound system and lighting that can accommodate any professional performance both local and international. During the day Smoke Music amp; Cafe plays soft and contemporary music, crooning out of its speakers, embedded, throughout the cafe. In the evening Smoke Music amp; Cafe wakes up to the live music performed by its in house band seven days a week along with some of the most famous and popular singers of our time. The house band starts playing from 6:30 in the evening and goes on till 11pm. In Smoke Music amp; Cafe seven days are broken up into seven segments. Saturday is Tribute night when some of the artists for example, Ayub Bachu sings only the songs of a famous band, such as Pink Floyd. Sunday is Male Night when only the famous male singers sing their songs. Monday is Diva Night. Tuesday is open music night when anyone from the cafe can perform with the house band. Wednesday is the night for underground music and starts from 5 pm. Thursday is cover night when both male and female artists sing some of the famous classics. Friday, the house band doesn’t play and the main stream bands, such as Miles, Warfaze, LRB, etc take over and bring the house down with their rockn’roll. There is also an afternoon music session called Express Music, currently running 3 days a week from 3 5 P. M. Smoke music cafe is famous for its coffee and drinks. They offer more than 20 types of coffee and some unique drinks. A drink called Ayran which is a Turkish cold beverage of yogurt perfectly mixed with lime and mint; it is popular in many continents like Central Asian, Middle-eastern and South-Eastern European countries. They also offer some unique dessert items like Hot Brownie with special Dates n Nuts; Creamy cheese flan topped with blueberry, chocolate sprinkles and wafer which is called â€Å"Blueberry Sin† and Chilled ice-cream served on a crispy brownie with chocolate pour. They also offered different types of salad. As Smoke Music amp; Cafe is all about music, music and music, either live or audios or videos, along with a good array of food from different corners of the world. Some renowned music stars launch their albums in this restaurant. Competitors Besides, having a great image in the present market of continental food providers, like every other restaurant Smoke Music amp; Cafe has got some potential competitors. They are given below- * Fiesta Cafe and Lounge * Cafe Hollywood * Kozmo Lounge * Street 11 * Coffee World These restaurants are considered as the competitors of Smoke Music amp; Cafe because they are serving the same pattern of food in a similar fashion. But if we have a look at Smoke Music amp; Cafe’s specialties, we can easily locate why it stands out from the crowd and is making a difference in the market. Also Smoke Music amp; Cafe’s atmosphere is totally different from these restaurants atmosphere. All these restaurants don’t provide themed music while eating. Only for the food they are consider as the competitor for Smoke Music amp; Cafe. Food decoration and presentation are also a considerable factor for Smoke Music amp; Cafe. They present their food in an excellent way. Target Customer Customers are the king of any business. Smoke Music amp; Cafe itself promoted their restaurant as an upscale hanging out place where the customers will come for a great experience. So, it’s very natural customers will hold extended service expectation out of this restaurant as they are paying here a good amount of money. As Smoke Music amp; Cafe is a premium restaurant, customers are generally from upper-middle class or the upper class of the society. Also foreigners come to the Smoke Music amp; Cafe. The last type of people is the owners. They monitor all the service activities. Since the target market of the Smoke Music amp; Cafe is the upper class people of Dhaka they serve in it that manner. From their pricing to their out-let and waiter behaviors any one can notice that. They have a good parking space. Many ambassadors of different countries come to this restaurant to have food and to spend a good time. Many foreigners come to this place as well. When a customer enters in to the restaurant he or she can notice that different kinds of people are enjoying their food. This fine dining Smoke Music amp; Cafe restaurant business is a very high-contact service where customer receive service with utmost involvement. So, the people delivering service must show a precise level of interactions that will strongly influence how customers perceive service quality. The variations of customer list are given below: Platinum: Most of the customers of Smoke music cafe are platinum customers. These customers are heavy users and love to have food in this restaurant. Whenever they thought to have their dinner their first choice is Smoke music cafe. The high price is not a matter of concern to them. They love the food, the overall environment and the live music of Smoke music cafe very much. They just want to spend a very good time at any cost. Gold: They are the customers who are more price sensitive then platinum customers. They want to have a good quality within a moderate range of cost. Smoke music cafe have some of these types of customers. These customers came occasionally here for having fun but they are not committed to this restaurant. Silver: These are the walking customers, simply the â€Å"passers-by†. They came intentionally just to have food and enjoy their time but sometimes they ordered large menu as well. Smoke music cafe has these kinds of customers as well. Since Banani is a central place where many restaurants are located, many walking customers came to the restaurant every day. Company Benefits Now a day there are so many restaurants in Dhaka city with different types of food offerings. So food can’t be the only way to attract customer. There should be some unique theme to attract customers. Smoke Music amp; Cafe themed music is unique for customer. Because customers are new with this types of offer. The menu has more than 50 foods, more than 36 types of drinks ranging from the regular soft drinks to mock tails and shakes to teas and coffees; the restaurant mainly aims at converting famous street foods from different parts of the globe into fusion dining. This is being done by being utterly careful about not spoiling the original taste, flavor and texture of the food. For starters one can choose from exotic Thai soups, Greek salads, Hot Buffalo Wings, or Mexican Nachos. There are almost 40 main courses to choose from, which obviously makes the job more difficult. There is grill, steaks-n-sandwiches, burgers-n-barbeques to choose from each of which has its own distinct taste and flavor. These sumptuous fusion foods can be accompanied by any of the 49 difference drinks, which is a wide array of juices, coffees, shakes and sodas. The dessert section has both local and international delicious item. There is also an express menu which is offered from 11 am to 5pm. This menu offers a couple of mini meals, consisting of fried rice or noodles, burgers or sandwiches. These are all coupled with a soft drink or fries. This is basically a quick meal at a low cost. In short they offer a large number of different types of food which is rare in Banani road. This helps this cafe a huge benefit. There interior and environment is also a considerable factor to attract customers. Their menu card designed in a unique way that their each signature dishes menu card has a poster of legend singers. These factors help them to earn benefits. Conclusion From Smoke Music amp; Cafe we have learnt a lot in terms of how difficult it is too please a customer. We got to know the practical knowledge of working at Restaurants—what kind of menu is used. Managing a restaurant Like Smoke Music amp; Cafe is really a hard work but still they have managed to do very well compare to their competitor. From the beginning of the Smoke Music amp; Cafe till today they were able to hold the position to the one of the most popular restaurant of their class. We look at their competitor, we will see that many of them started very impressively but could not hold their position. Besides that the unique decoration of interior and exterior environment gave it a special position to its consumers mind.

The term digital technology” refers to the technology that is electronic or computer based The WritePass Journal

The term digital technology† refers to the technology that is electronic or computer based The term digital technology† refers to the technology that is electronic or computer based Introduction Digital marketing and communicationParadigm on Customer Loyalty and branding communications in the field of digital marketing communications E-Marketing Mix.E-product strategiesE-price strategiesE-place strategiesE-promotion strategiesConsumer online buying behavior. Online marketer’s persuasion tools and the Web experience Consumer Relationship management and ICTCRM: DEFINITION AND BENEFITS EVALUATION ICT MANAGEMENT PRACTICES AND CRM BENEFITS References Related Introduction The term digital technology† refers to the technology that is electronic or computer based, . The field of digital technology is incessantly evolving and has dramatically changed the way of communication in a variety of arenas. Digital technology has made its mark in the technology world; everything is seemed to be inspired by it. Things had become easy and handy to maintain. It is so vast that now we have different types of digital media available that are run on different platforms but they have a common character that is they all use digital technology. Digital technology enforces an electronic media in to new world. Computer, Television, audio/video devices, I Pods, cellular phones etc. The effect of the digital media is common everywhere. , Newspapers books and magazines are also become digital. This is because of the latest facilities and features that digital technology provides to its end users. Digital marketing and communication The concept of â€Å"digital marketing† has been used more frequently and operationally, where as the theoretical understanding and comprehensive models of  Ã‚   why and how to use different digital channels are still in developing process. Urban (2004) suggests,   â€Å"The Digital marketing uses the Internet and information technology to extend and improve traditional marketing functions.† He relates all the traditional 4 P’s, and focused on both customer retention and acquisition.  Ã‚   Terms like   â€Å"interactive marketing,† â€Å"one-to-one marketing,† and â€Å"e-marketing† are close to digital marketing, but neither are they defined very precisely. Coviello et al,(2001) define e marketing as â€Å"using the Internet and other interactive technologies to link the firm with the identified or targeted customers.   They consider e- marketing as a subject of e-commerce. They focused e- marketing as managing continuous IT-enabl ed relationships with consumers by forming dialogue and interactivity (scripts). Paradigm on Customer Loyalty and branding communications in the field of digital marketing communications As described in Fig. 1 which proposes an integrative model of the effects of digital marketing communication on customer loyalty. This model consists of means of brand communication via different sources or channels.  · Moderators interactivity and personalization  · Outcomes -Perceived values and commitment,  · Customer loyalty, Mediators customer characteristics, situational factors, involvement, and relationship. By â€Å"brand communication† we refer the quality of communication between the brand and customers. It includes direct marketing, advertising, newsletters, or any other related consumer’s activity in a brand community. This complies the process of building brands and customer relationships is much more efficient than traditional media advertising as example given by Aaker and Joachimsthaler 2000, Duncan et al,1998. The presented model focused on how brand communication affecting customer loyalty. There are two main factors in building brand communication what are expected to affect customer loyalty and its frequency example, how many brand messages and content, promotional or relational. The main outcome in the model is customer loyalty is divided into behavioral example purchases and attitudinal loyalty or consumers brand attitude. For true customer loyalty to exist, a pattern of repeat purchases must be accompanied by a positive attitude ( Jakoby and Chestnut 1978). This distinguishes it from spurious loyalty, where only behavioral loyalty is detected with low relative attitudes (Dick and Basu 1994). Brand communication can also be personalized. For example, customer profiles or preferences effects the brand communication are constructed in customers minds through information so the assumption also mediating factors that affect how the loyalty effects of DMC are created. They can be used to create customized message content for different marketing segments or individual customers delivered via their chosen channels that increase the value of communication to the customer.   Identifying the content, timing, and channels are also personalized elements to look after. Brand contacts can differ interactively example customers can search the information or make inquiries, and can leave the feedback or various other activities with marketers or other customers can be processed. It leaves the positive effect on customer loyalty. Interactivity can be described as its divisions: Functions (e.g. a web contact form), Processes (e.g. that messages are contingent upon previous messages), Perceptions (how customers perceive interactivity), and time spent Brand (e.g. playing games on branded website). The effects of brand communication on customer loyalty can be verified from behavior and attitudes of the consumer: example purchases, visits, brand satisfaction attitudes, feedback forms etc E-Marketing Mix. The e-marketing mix considers the elements of presenting the marketing mix online. E-product strategies The buyer knows immediately about product features, the facts, not sales persons, consumers know what they get as the verity of choices available. The buying process is also customized for returning visitors, making repeat purchases easier. Organisations can also offer immediately ancillary products along with the main purchase. Example, the chance to buy extra printer cartridges along with your purchase of your printer online.   The product can also be customised to consumers needs. E-price strategies The Internet has made pricing very competitive. Many costs i.e. store costs, staff cost have disappeared .The Internet gives consumers the power to shop around for the best deal at a click of a button. The competition on pricing is unpredicted and global. . The online auction company www.ebay.com has grown in popularity with thousands of buyers and seller bidding daily. E-place strategies One of the biggest changes to the marketing mix is online purchasing. Consumers purchase direct from manufacturers cutting out retailers totally. The challenge for online retailers is to ensure that the product is delivered to the consumer within a reasonable time. Location is important within our place strategy. Online location can refer to where links are placed on other websites. Placing a link on www.google.com home page would generate high consumer traffic for you. Knowing your customer and knowing where they visit should help you understand where to place your online links and advertisements. E-promotion strategies Promoting products and service online is concerned with a number of issues. E-promotion includes: Having a domain name.: (A recognisable domain name is first stage towards e-promotion. Organisations such as egg.com have successfully positioned their brand on the online world. ) Banner promotions: (Placing banner advertisements on other WebPages )   Web public relations (WPR):   E-leaflets: Direct email: (It is a popular and common form of e-promotions, although slowly becoming the most hated my many consumersDirect emailing is also known as SPAM which stands for Sending Persistent Annoying eMail. (SPAM). ) Consumer online buying behavior. The consumers† buying behavior has always consider as a popular marketing issue, with broadly considered and also debated over the last decades. The principal approach, explaining fundamentals ways of customer behavior, mention the customer buying procedure as learning, information-processing and decision-making action categorized in various following steps: Identiï ¬ cation about a particular problem Search tool that contains information. Alternative evaluations. Purchasing making decision. Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003;Brassington and Pettitt, 2003) To understand the mechanism of virtual online shopping and the consumer relationship behavior of the online customers is a main concern for practitioners challenging in the fast growing practical marketplace. By giving the constant expansion of using the Internet techniques in terms of user statistics, transaction volume and business infiltration to the huge amount of research attempt is not giving any kind of surprising. There is 20 per cent of Internet user in several countries who already purchase goods and services online (Taylor Nelson Sofres, 2002) while about     50 per cent of US net user frequently buying online. (Forrester Research, 2003). These kinds of development are regularly transforming e-commerce into a mainstream business activity while at the same time online customers are growing and practical vendor understand the importance and necessity for an expert and customer-oriented approach. While totally understand the needs of customers and behavior of the consumer who dealing online (Lee, 2002) while most of them â€Å" . . . continue to resist with how successfully to market and sell goods online† (Joines et al., 2003, p. 93). A very significant input in classify the rapidly growing number of investigate papers on the issue of the effective customer’s behavior is the study of Cheung et al. (2003). The ï ¬ ndings of their complete prose review are summarizing in a form that depict the major category of factors that disturbing the online consumer. Online marketer’s persuasion tools and the Web experience Next to the personal and external uncontrollable factors inï ¬â€šuencing the buying behavior, exposure of customers to the company’s marketing can affect the decision-making by providing inputs for the consumer’s black box where information is processed before the anal consumer’s decision is made (kolter, 2003). Online marketers can inï ¬â€šuence the decision making process of the virtual customers by engaging traditional, physical marketing tools but mainly by creating and delivering the proper online experience, the Web experience: a combination of online functionality, information, emotions, cues, stimuli and products/ services, in other words a complex mix of elements going beyond the 4Ps of the traditional marketing mix. The prime medium of delivering the Web experience is the corporate Web site, the interfacing platform between the ï ¬ rm and its online clients (Constantinides, 2002). Consumer Relationship management and ICT The Customer Relationship Management (CRM) is now became a strategic imperative for all company as its efficient execution be able to add to customer satisfaction, reliability and maintenance and so, in general sale and replicate purchases (Feinberg Kadam 2002, Kotorov 2002, Anton Hoeck 2002). However, though CRM is consider as one of the fastest growing management approaches thay is   adopted across many business firms (Adebanjo 2003) and mainly tourism and hospitality firms (Sigala 2003), CRM operation is not mean to always delivered the predictable results (Rigby et al. 2002), many CRM initiative have unsuccessful (Early 2002, Feinberg Kadam 2002), while Kekoe (2002) notify that almost   20% of business executive were   claimed that CRM initiative had   been damage by   consumer relationships. With a result, several organisation in the tourism sector are presently surprised their CRM funds or delay implementation of their future project (Sigala 2003a). Furthermore, th e incapacity of CRM application to carry expected profit has not just intensify the legality of earlier findings and claims about the ICT productivity paradox (Sigala 2003b), but it is also boost with current investigate, which is reflect with the huge number of study investigative the grave success factor of CRM (e.g. Cann 1998, Rigby et al. 2002, Rheault Sheridan 2002). Though, even if these studies offer personal evidence of the impact of ICT management practice on CRM effectiveness, and also there is a lack of experimental studies that may questioning the association in between CRM association and presentation aspects (Tu et al. 2001). Karimi et al. (2001) showing the full force on ICT association to perform on consumer service application, but there   is a procedure has been   unsuccessful   for   providing full   proof of the relative of these create with concert profit. CRM: DEFINITION AND BENEFITS EVALUATION CRM realization is greatly reliant on and driven by ICT tools advances (Bradshaw Brash 2001), it is broadly argued that CRM is a combination of software, hardware, processes, management commitment, and application (Sigala 2003a, Rigby et al. 2002). The ICT tools exploitation and their integration with the applications of CRM are expected to take a number of benefits such as (Krishnan et al. 1999, Fitzsimmons Fitzsimmons 1997): improved service and product quality; customer satisfaction; improved financial performance, higher productivity; and formation of barriers to entry; customer services and enhanced convenience through the initiation of new products and various other service/delivery channels. The diverse CRM tools enabling such benefits can be classified as follows (Dyche 2001, Karimi et al. 2001): operational tools for improving customer service, automating sales force, online marketing, etc; improving relationships, analytical for building data warehouses, analysing data e tc; collaborative for the creation of online communities, service personalization ;developing b2b customer exchanges, etc. Customer focused CRM applications help firms in enhancement of effectiveness and efficiency of customer service, online sales and marketing,aby automating: 1)asales forceaprocesses toareduce informationaasymmetry andadelays, and toaimprove efficiency; 2) callacentre’s andaintegrating customeradatabases to reduce staffarequirements and theatotal cost ofaownership of callacentres; 3) e-mailainteractions withacustomers to improveacustomer service andaservice efficiency andaintegrate e-mail, telephone andaweb interfaces; and 4) customer responsesaand profiles, tracking marketingacampaigns throughavarious media across a numberaof channels and managingaquote andaproposal processesafrom negotiationsato closing. Operational focusedaCRM processes benefitafirms in supply chainamanagement, orderamanagement andaservice field by: 1) usingadatabase information and supp lierapipeline processes toaforecast demandamore accuratelyaand create viableascheduling applications;a2) reducing overallaproductionacostsaby streamliningathe flow ofagoods through productionaprocesses and byaimproving informationaflow; and 3)aimproving lead time/qualityaand enabling moreacustomization at a loweracost. ICT MANAGEMENT PRACTICES AND CRM BENEFITS ICT managementasophistication is found toasignificantly moderate the materialisation of the fullaICT business valueaand has been traditionallyaused to characterise aafirm’s evolution in itsamanagement orientation,aplanning, organisationaand control aspectsaof its ICT functiona(Karimi et al. 2001, Sigala 2003b, Tallon et al. 2000). Greater ICTamanagement sophistication is characterised by (Karimi et al. 2001):athe IT manager beingaaware of the firm’s long-termastrategic plans; theafirm’s future strategicaplans being explicitly consideredaduring ICT planning; and theaICT performanceabeing evaluated based onacontribution to the overallafirm’s objectives andanotexclusively on cost savings.aParallel, in firms withahigh ICT managementasophistication, top managementais expected to have greateraknowledge about ICT andaparticipate moreaactively in ICTaplanning.   Moreover,astudies investigatingathe ICT productivityaparadox have also revealedathat CRM benefitsâ₠¬â„¢ materialization depends onathe sophistication ofaICT management as CRM successais inhibited/facilitated by theafollowing factors: failure to developaa CRM strategy andaadopt a strategic orientationa(Cann 1998, Rigby et al. 2002, Sigala 2003a); lack of robustaimplementation approaches (Rheault Sheridan 2002, Adebanjo 2003); lack ofameasurement tools (Abbot 2001); selectionaand configuration of theaCRM tools according to businessaprocesses and strategic goals (Rheault Sheridan 2002; Adebanjo 2003); ICTaimplementation and integration (Cavaye 1995, Adebanjo 2003, Sigala 2003a); ICTamanagement (Karimi et al. 2001); and management of organisationalachange, cultural management (Corner Hinton 2002, Sigala 2003a, Fjermestad Romano 2003).   Previous research (Karimi et al. 2001, Tallon et al. 2000) has also proved thatacorporate strategic ICTagoals have a direct as well as anaindirect (by influencing the wayaorganisations plan, invest, useaand monitor ICT projects) impact onaICT be nefits. Based on this analysisathe followingahypotheses can beaproposed: H1) managers in firms with moreafocused goals for ICT will perceiveagreater CRM benefits; and H2) managers claiming higherasophistication in their ICT managementapractices will perceiveahigher CRM benefits. References Urban, Glen L. 2004. Digital Marketing Strategy: Text and Cases, New Jersey: Pearson Prentice Hall. Coviello, Nicole E., Roger Milley and Barbara Marcolin. 2001. â€Å"Understanding IT-enabled Interactivity in Contemporary Marketing.† Journal of Interactive Marketing 15 (4): 18-33. Aaker, David A. and Erich Joachimsthaler. 2000. Brand Leadership. New York: The Free Press. Duncan, Tom and Sandra E. Moriarty. 1998. â€Å"A Communication-Based Marketing Model for Managing   Relationships.† Journal of Marketing 62 (April): 1-13. Jacoby, Jacob Chestnut, Robert. 1978. Brand Loyalty: Measurement and Management. New York: Wiley. Dick, Alan S. and Kunal Basu. 1994. â€Å"Customer Loyalty: Toward an Integrated Conceptual Framework†, Journal   of the Academy of Marketing Science 22 (2): 99-113 Bettman, J.R. (1979), An Information-Processing Theory of   Consumer Choice, Addison-Wesley, Glen View, IL. Dibb, S., Simkin, L., Pride, W.P. and Ferrell, O.C. (2001), Marketing Concepts and Strategies, 3rd ed., Houghton-Mifï ¬â€šin Company, Boston, MA. Boyd, H.W., Walker, O.C., Mullins, J. and Larre ´ che ´ , J-C. (2002), Marketing Management, A Strategic Decision-Making Approach, McGraw-Hill/Irwin, Columbus, OH. Kotler, P. (2003), Marketing Management, 11th ed., Prentice-Hall International Editions, Englewood Cliffs, NJ. Brassington, F. and Pettitt, S. (2003), Principles of Marketing, 3rd ed., Prentice-Hall/Financial Times,Englewood Cliffs, NJ. Taylor Nelson Sofres (2002), The TNS Interactive – Global eCommerce Report,availableat;www.tnsofres.com/ ger2002/home.cfm Brassington, F. and Pettitt, S. (2003), Principles of Marketing, 3rd ed., Prentice-Hall/Financial Times,Englewood Cliffs, NJ. Forrester Research (2003), â€Å"Forrester Research projects US ecommerce to hit nearly $230 billion†, press release,   available at: www.forrester.com/ER/Press/Release/ 0,1769,823,00.html, and â€Å"Consumer technographics: the online consumer 1998 to 2003†, available at: www.forrester.com/ER/Research/Brief/Excerpt/ 0,1317,17225,00.html Lee, P-M. (2002), â€Å"Behavioral model of online purchasers in e-commerce environment†, Electronic Commerce Research, Vol. 2, pp. 75-85. Constantinides, E. (2002), â€Å"The 4S Web-marketing mix model, e-commerce research and applications†, Elsevier Science, Vol. 1 No. 1, pp. 57-76. Feinberg, R., and Kadam, R. (2002). e-CRM web service attributes as determinants of customer satisfaction with retail Web sites, International Journal of Service Industry Management, 13 (5), 432 – 451 Anton, J., and Hoeck, M. (2002). ebusiness Customer Service, The Anton Press: Santa Monica, CA Adebanjo, D. (2003). Classifying and selecting e-CRM applications: an analysis based proposal, Management Decision, 41 (6), 570 – 577 Sigala, M. (2003a). Implementing Customer Relationship Management in the hotel sector: Does ‘IT’ always matter?†, 11th European Conference on Information Systems (ECIS) â€Å"New Paradigms in Organisations, Market and Society’: UniveS. Cuore, Naples, Italy 16 – 23 June, 2003 Kekoe, L. (2002). Long live e-business: software is finding a new role in helping companies to share information effectively†, Financial Times, March 16, 14 Cann, C. (1998). Eight steps to building a B2B relationship, Journal of Business Industrial Marketing, 13 ( ¾), 393 – 405 Rigby, D., Reichheld, E., Schefter, P. (2002). Avoiding the four perils of CRM, Harvard Business Review, 80 (2), 101 – 109 Rheault, D., and Sheridan, S. (2002). Reconstruct your business around the customer, The Journal of Business Strategy, 23 (2), 101 – 109 Karimi, J., Somers, T., and Gupta, Y. (2001). Impact of Information Technology Management Practices on Customer Service†, Journal of Management Information Systems, 17 (4), 125 – 158 Krishnan, M., Ramaswamy, V, Meyers, M. and Damien, P. (1999). Customer satisfaction for financial services: the role of products, services ad information technology. Management Science, 45(9), 1194 – 1209 Fitzsimmons, J. and Fitzsimmons, M. (1997). Services Management: Operations, Strategy, and Information technology. Irwin: New York. Dyche, J. (2001). The CRM handbook: a Business Guide to CRM, Addison Wiley: Boston, MA Abbott, J. (2001). Data data everywhere   and not a byte of use. Qualitative Market Research: An International Journal, 4 (3), 182 – 192 Rheault, D., and Sheridan, S. (2002). Reconstruct your business around the customer, The Journal of Business Strategy, 23 (2), 101 – 109 Adebanjo, D. (2003). Classifying and selecting e-CRM applications: an analysis based proposal, Management Decision, 41 (6), 570 – 577 Corner, I., and Hinton, M. (2002). Customer relationship management systems: implementation risks and relationship dynamics, Qualitative Market Research: An international Journal, 5 (4), 239 – 251 Fjermestad, J., and Romano, N. (2003). Electronic customer relationship management: revisiting the general principles of usability and resistance – an integrative implementation framework, Business Process Management Journal, 9 (5), 572 – 591 Tallon, P., Kraemer, K. and Gurbaxani, V. (2000). Executives’ perceptions of the business value of information technology: a process-oriented approach, Journal of MIS, 16 (4), 145 – 173

Romeo and Juliet Essay Example | Topics and Well Written Essays - 1000 words - 1

Romeo and Juliet - Essay Example Shakespeare managed to speak to the concerns of the modern world nearly 500 years prior to the modern world coming into being. Though the language may seem somewhat archaic and the exact details might have altered, the story is as pertinent to modern society as it was to those living in the Elizabethan period at the beginning of the 17th century. (Literature, 2008) The play was probably first performed in the Globe Theatre and has since stood as and maybe the most well known example of foolish young love. In many of his plays, for example, he utilizes his characters to discover the meaning of love. In many cases, his investigation is centered on the idea of young, romantic love rarely compared to more mature love. This is apparently because the effect of love on young people is much more evident thus more theatrical in nature. Shakespeare’s notion of young love as a very destructive force can easily be found in his play Romeo and Juliet. The play starts with a prologue where the audience is introduced to his work. This part of the play was to help get its audience settled down and to lure them to pay attention by giving a witty dialogue that sums up the action to come without giving anything away. It does a excellent job of this as it informs the audience the fundamentals of the long-term quarrel between the Capulets and the Montagues; the love that erupts between Juliet, a Capulet and Romeo, a Montague, along the unfortunate end to the young couple, an event which ends the feud. Romeo and Juliet is frequently examined for its investigation into the nature of love, its elements of tragedy or its dramatic content. However, each one of these larger themes can be understood better when one looks at smaller signs within the characters, such as their personality or individual levels of maturity. It can be easily forgotten that this play revolves around two young teenagers trying to

Reflective learning log for History of Education Essay

Reflective learning log for History of Education - Essay Example f teacher training underwent change between 1831 and 1922 with Catholics breaking away from multi-denominational free model schools to establish their own teacher training schools. Curriculum, textbooks, written predominately by James Calile and provided free were written in English, and teaching methods also changed significantly during this time spurred by the Powis Commission, the Belmore Commission and the revised national school programme that resulted in much unhappiness by teachers and affronting everyone involved engaged with education. Irish was only permitted as an additional subject and according to Coolahan was â€Å"in line with the cultural assimilation policies† of the time. The first question raised from the materials is in reference to class sizes, wherein ‘large number of pupils’ is mentioned but with no evidence as to how large or actual numbers. Numbers would help to place a more realistic perspective on the monitorial and simultaneous methods of instruction and on consideration of alternative options that may have been available to teachers at the time. Mention is made to a number of ‘religiously neutral’ textbooks written by James Carlile resulting in an implicit manipulation of the curriculum, but no further information in relation to the books is provided; it raises the questions as to which subjects and how many levels were incorporated; were all subjects compulsory or were some optional, and whether or not he developed the successfully commercial set of graded readers. Later, in reference to the revised national programme introduced by Starkie in 1900, mention is made to the 3 R’s and new subjects. It is interesting to note that the new subjects were listed in such a way as to infer gender separation; for example were compulsory household management subjects specifically for females and was this the beginning of the stereotypical ‘math and science’ for boys and ‘cooking and sewing’ for girls? Some schools